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Martin, Steve J.
Subjects
Change (Psychology)
Influence (Psychology)
Persuasion (Psychology)
Management.
Organizational change.
Browse Catalog
by author:
Martin, Steve J.
by title:
The small BIG : smal...
by call number:
658.409 M383s
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Martin, Steve J.
Change (Psychology)
Influence (Psychology)
Persuasion (Psychology)
Management.
Organizational change.
MARC Display
The small BIG : small changes that spark BIG influence /
Steve
J
.
Martin
, Noah
J
. Goldstein, and Robert B. Cialdini.
by
Martin
,
Steve
J
.
Grand Central Publishing, 2014.
Call #:
658.409 M383s
Subjects
Change (Psychology)
Influence (Psychology)
Persuasion (Psychology)
Management.
Organizational change.
ISBN:
9781455584253 (hc.)
1455584258 (hc.)
Alternate title:
BIG : small changes that spark BIG influence
B!G : small changes that spark BIG influence
Edition:
First edition.
Description:
xix, 268 pages ; 24 cm.
Notes:
On jacket, the "i" in "big" is an exclamation point.
Bibliography:
Includes bibliographical references and index.
Summary:
Argues that small changes can have big influential effects and identifies more than fifty of these changes in successful business case studies.
Other authors:
Goldstein, Noah
J
.
Cialdini, Robert B.
Holds:
0
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Collection
Call No.
Item type
Status
Central Library
Adult Nonfiction
658.409 M383s
Core Collection - Adult
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