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Item Information   Copy / Holding Information     Booklist Review     Publisher Weekly Review     More Content       More by this author     Luckett, Oliver.     Subjects     Social media.     Social change.     Online social networks in business.     Browse Catalog     by author:      Luckett, Oliver.       by title:      The social organism ...       by call number:      302.231 L941s     Search the Web     Luckett, Oliver.     Social media.     Social change.     Online social networks in business.       MARC Display

The social organism : a radical understanding of social media to transform your business and life / Oliver Luckett and Michael J. Casey. by Luckett, Oliver. Hachette Books, 2016. Call #: 302.231 L941s Subjects Social media.   Social change.   Online social networks in business. ISBN:  9780316359528 (hc.) Edition:  First edition. Description:  xxxix, 292 pages : illustrations ; 24 cm. Bibliography:  Includes bibliographical references (pages 261-279) and index. Summary:  "From tech entrepreneur Oliver Luckett and MIT Media Lab's Michael J. Casey, a groundbreaking theory of social media, how it works, how it's changing human life, and how we can master it for good and for profit. In barely a decade, social media has positioned itself at the center of twenty-first century life. The power of platforms like Facebook, Twitter, Instagram, Snapchat, and Vine have helped topple dictators and turned anonymous teenagers into celebrities overnight. In this social media age, ideas spread and morph through shared hashtags, photos, and videos, and the most compelling and emotive ones can transform public opinion in mere days and weeks, even attitudes and priorities that had persisted for decades. The scope and pace of these changes have left traditional businesses and their old-guard marketing gatekeepers bewildered. Social networks to an astonishing degree mimic the rules and functions of biological life. In sharing and replicating packets of information known as memes, the world's social media users are facilitating an evolutionary process just like the transfer of genetic information in living things. Memes are the basic building blocks of our culture, our social DNA. To master social media and to make online content that impacts the world you must start with the Social Organism. For business leaders, marketing professionals, and anyone serious about understanding our digital world - a guide to social media and to human life today and where it is headed next"--Provided by publisher. Other authors:  Casey, Michael J. Holds:  0   Copy/Holding information Location Collection Call No. Item type Status   Dartmouth North Public Library Adult Nonfiction 302.231 L941s Adult books Checked in Add Copy to MyList Halifax North Memorial Public Library Adult Nonfiction 302.231 L941s Adult books Checked in Add Copy to MyList

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