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Building your business the right-brain way : sustainable success for the creative entrepreneur / Jennifer Lee ; illustrations by Kate Prentiss ; foreword by Michael Port.

by Lee, Jennifer, 1974-

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New World Library, [2014]

Small business -- Management.

Entrepreneurship.

Creative ability in business.

Creative thinking.

9781608682560 (paperback)

1608682560 (paperback)

xii, 235 p. : col. ill. ; 23 cm.

Includes bibliographical references and index.

"Entrepreneurial businesses are the fastest growing segment of the U.S. economy as people opt out of a challenging job market, seek to create a craft business "on the side," or pursue post-retirement endeavors. But many people with a terrifically innovative and commercially viable product or service defer their dream out of fear (and perhaps loathing) of number crunching, strategic planning, marketing, and the like. In her popular The Right-Brain Business Plan book, online course, and in-person seminars, Jennifer Lee got creative types over this hump with planning as playful as it is practical. Now with Building Your Business the Right-Brain Way, she guides readers through the next phases of business, from finding and keeping customers, working with staff and vendors, and setting goals to brand building, expanding, and even taking time to celebrate and knowing when to walk away. Worksheets, exercises, and real-world examples help readers use their right-brain strengths to be as successful as they are creative"--From publisher.

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