e-branch
Login
My List - 0
Help
Home
My Account/Renew Loans
Community Info
KidSearch
New Catalogue!
Search
Advanced
By Format
By Number
My Searches
Can't Find it?
Find Magazine Articles & more
Problems?
Search:
Title Starts with...
Title Keyword(s)
Author/Performer/Name (Last,First)
Author/Performer/Name Keyword(s)
Subject Starts with...
Subject Keyword(s)
Series Starts with...
Series Keyword(s)
Anyword/Anywhere
List Name Keyword(s)
Refine Search
> You're searching:
Halifax Public Libraries
Item Information
Copy / Holding Information
Table of Contents
More Content
More by this author
Weiss, Alan, 1946-
Subjects
Marketing -- Management.
Browse Catalog
by author:
Weiss, Alan, 1946-
by title:
Masterful marketing ...
by call number:
658.8 W429m
Search the Web
Weiss, Alan, 1946-
Marketing -- Management.
MARC Display
Masterful marketing : how to dominate your market with a value-based approach / Alan Weiss and
Lisa
Larter
.
by
Weiss, Alan, 1946-
Bloomsbury Business, 2022.
Call #:
658.8 W429m
Subjects
Marketing -- Management.
ISBN:
9781472994684 (pbk)
Description:
ix, 198 p. : ill. ; 24 cm.
Bibliography:
Includes bibliographical references and index.
Summary:
"A concise yet expansive guide to the marketing strategies that lead to success in the competitive modern landscape. Masterful Marketing draws upon extensive case studies and research to provide practical guidance that will prove invaluable for any marketer, regardless of their seniority or sector. It focuses particularly on a value-based approach, providing insights that will allow the reader to recognise and effectively target the customers, platforms and approaches that will have the greatest returns. In today's marketing world, your personal brand, the relationships you build and the expertise you share has the capacity to move you from best kept secret to highly sought expert. This is mainly contingent upon the value-based marketing you create. With this book, readers will gain the combined experience and wisdom of its co-authors Alan Weiss and
Lisa
Larter
. Alan brings his decades of experience as a consultant and entrepreneur to provide practical, motivational guidance, while
Lisa
brings her expertise as a digital marketer and strategist to provide fascinating research-based insights into marketing strategy. Social and technological developments have transformed both the nature and impact of marketing. Previously, large sums of money could almost guarantee that a new campaign would be noticed, or that new branding would become iconic. Yet, with the onset of social media and the downturn in traditional media avenues, the primary platforms for marketing have become democratised. While access to such platforms may be easy and often cheap, they are competitive battlegrounds in which a marketer must vie for the customer's attention with any number of distractions or competitors. Only through the value-based approaches outlined in Masterful Marketing will your marketing efforts stand out in this crowd and draw in customers."--Publisher.
Other authors:
Larter
,
Lisa
.
Holds:
0
Copy/Holding information
Location
Collection
Call No.
Item type
Status
Due Date
Central Library
Adult Nonfiction
658.8 W429m
Core Collection - Adult
Checked out
Jun 16, 2024
Add Copy to MyList
Horizon Information Portal 3.24_8902M
© 2001-2013
SirsiDynix
All rights reserved.