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BeneFactors : why some fundraising professionals always succeed / Joshua Birkholz, Amy Lampi.

by Birkholz, Joshua.

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361.70681 B619b

9781119932796 (hc)

xix, 201 p. : ill. ; 24 cm.

Includes index.

"Overcome contemporary fundraising challenges and equip your non-profit or charity to meet the digital age head-on. Contemporary fundraisers and development professionals are meeting a new and challenging set of obstacles as they go out into the world and attempt to raise money for their causes and organizations. In BeneFactors: Why Some Fundraising Professionals Always Succeed, a team of veteran philanthropy strategists and consultants delivers an exciting and practical playbook for modern fundraising that can be deployed in a variety of charitable and non-profit organizations and settings. You'll explore the eight factors you must master to exceed your fundraising goals in the modern era. In the book, you'll discover: Strategies for navigating the digital fundraising transformation and how to guide your digital donors through the giving process ; How to use data science and predictive analytics to inform your decision-making process and find better results ; Ways to banish excessive risk aversion and uncover a boldness you didn’t know you had in you. An extraordinary and insightful handbook to fundraising in the digital age, BeneFactors: Why Some Fundraising Professionals Always Succeed is sure to find its way onto the bookshelves of board members, development professionals, and other leaders of fundraising teams and organizations."--Publisher.

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