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Item Information   Copy / Holding Information     Table of Contents     More Content       More by this author     Korhan, Jeff.     Subjects     Social marketing.     Marketing -- Social aspects.     Internet marketing.     Online social networks.     Social media -- Economic aspects.     Customer relations.     Business communication.     Branding (Marketing)     Small business.     Browse Catalog     by author:      Korhan, Jeff.       by title:      Built in social : es...       by call number:      658.872 K845b     Search the Web     Korhan, Jeff.     Social marketing.     Marketing -- Social aspects.     Internet marketing.     Online social networks.     Social media -- Economic aspects.     Customer relations.     Business communication.     Branding (Marketing)     Small business.       MARC Display

Built in social : essential social marketing practices for every small business / by Jeff Korhan. by Korhan, Jeff. Wiley, 2013. Call #: 658.872 K845b Subjects Social marketing.   Marketing -- Social aspects.   Internet marketing.   Online social networks.   Social media -- Economic aspects.   Customer relations.   Business communication.   Branding (Marketing)   Small business. ISBN:  9781118529744 (hc.) 111852974X (hc.) Description:  viii, 216 p. : ill. ; 23 cm. Bibliography:  Includes bibliographical references (pages 195-197) and index. Contents:  Preface -- Introduction -- Attraction : your essential content marketing strategy -- How the social web works -- Designing your business around social -- Every business is now a media company -- Engagement : social networking and marketing -- Communities are the new markets. Summary:  This book describes how to redesign your business for social relevance and profitable success. Holds:  0   Copy/Holding information Location Collection Call No. Item type Status   Halifax North Memorial Public Library Adult Nonfiction 658.872 K845b Adult books Checked in Add Copy to MyList

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