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Start your own retail business and more : brick-and-mortar stores, online, mail orders, kiosk / the staff of Entrepreneur Media, Inc. & Ciree Linsenman.

by Linsenman, Ciree.

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Entrepreneur Press, [2015]

658.87 L759s 2015

Retail trade -- Management.

New business enterprises.

Entrepreneur magazine's start up

9781599185668 (paperback)

1599185660 (paperback)

Fourth Edition.

xvi, 272 p. : ill. ; 23 cm.

Revised edition of the author's Start your own retail business and more, 2011.

Includes index.

"Entrepreneurs interested in opening a retail business find the tools, tips, and practical advice needed to plan for and open a successful retail store. Readers receive an overview of the market and are guided through the steps of planning and managing a store with the help of valuable, real-world examples from successful retail owners. From the traditional brick-and-mortar to the online-only stores, the experts of Entrepreneur offer an insider's look at creating a stable, cost-effective, and profitable business with long-term growth. Readers learn how to: pick the right retail outfit for their products or services (brick-and-mortar vs. online-only shops); analyze the market, assess the competition, and evaluate consumer demand; choose a location, design a retail space, and find the necessary floor and back-end equipment; assess startup costs, develop a business plan, find the right suppliers, and manage inventory; hire the right team and manage customer service; calculate the competitive advantage with pricing strategies and marketing that maximize profits, and calculate discounts that take profit loss into consideration; capitalize on emerging consumer trends like Pinterest, Twitter, and Instagram; create synergy between brick-and-mortar and online components; set store policies: hours, credit, customer service, security, and day-to-day operations"--From publisher.

Kingaard, Jan. Start your own successful retail business.

Entrepreneur Media, Inc.

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