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Halifax Public Libraries
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More by this author
Levinson, Jay Conrad.
Subjects
Marketing.
Advertising.
Browse Catalog
by author:
Levinson, Jay Conrad.
by title:
Guerrilla marketing....
by call number:
658.8 L665g
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Levinson, Jay Conrad.
Marketing.
Advertising.
MARC Display
Guerrilla marketing. Volume 1, Advertising and marketing definitions, ideas, tactics, examples, and campaigns to inspire your business success / Jay Conrad Levinson, Jason Myers,
Merrilee
Kimble
.
by
Levinson, Jay Conrad.
Morgan James Publishing, 2022.
Call #:
658.8 L665g
Subjects
Marketing.
Advertising.
ISBN:
9781631956232 (hc.)
Alternate title:
Advertising and marketing definitions, ideas, tactics, examples, and campaigns to inspire your business success
Description:
xxii, 408 p. ; 23 cm.
Bibliography:
Includes bibliographical references (pages 391-400) and index.
Summary:
Jason and
Merrilee
are continuing Jay Conrad Levinson's unconventional system of marketing. By understanding not only what marketing is but why it works, they give small and medium sized businesses (SMBs) the opportunity to think and grow big. When the power of one's SMB is understood and what they can do with Guerrilla Marketing, it not only levels the playing field with competition, but it also tilts the playing field to their advantage.
Other authors:
Myers, Jason (Marketing executive).
Kimble
,
Merrilee
.
Holds:
2
Copy/Holding information
No Item Information
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