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Never lost again : the Google mapping revolution that sparked new industries and augmented our reality / Bill Kilday.

by Kilday, Bill.

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HarperBusiness, 2018.

338.761526 K48n

Maps -- Computer network resources.

Geographic information systems -- Social aspects.

Digital mapping.

Internet in cartography.

9780062673046 (hc.)

xvi, 347 p. ; 24 cm

WHERE ARE WE GOING?: THE START-UP YEARS. The Superman thing -- Powers of ten -- The green folder -- Out of gas -- Situation room -- Behind the curtain -- Series B or Series G? -- RECALCULATING: THE GOOGLE YEARS. Feeling lucky -- Table for 33 -- A friendly wager in Building 41 -- Launching Google Maps mania -- Sparking a new industry -- Hello, Google Earth -- Dashboard for the planet -- You: a blue dot -- Okay , Google, where am I? -- Street cred -- 4,000 lattes -- Google's new eye in the sky -- Project Ground Truth -- Moonshot complete. Now on to Mars -- Epilogue: Did you get one?

"Never Lost Again chronicles the evolution of mapping technology--the "overnight success twenty years in the making." Bill Kilday takes us behind the scenes of the tech's development, and introduces to the team that gave us not only Google Maps but Google Earth, and most recently, Pokémon GO. He takes us back to the beginning to Keyhole--a cash-strapped startup mapping company started by a small-town Texas boy named John Hanke, that nearly folded when the tech bubble burst. While a contract with the CIA kept them afloat, the company's big break came with the first invasion of Iraq; CNN used their technology to cover the war and made it famous. Then Google came on the scene, buying the company and relaunching the software as Google Maps and Google Earth. Eventually, Hanke's original company was spun back out of Google, and is now responsible for Pokémon GO and the upcoming Harry Potter: Wizards Unite. Kilday, the marketing director for Keyhole and Google Maps, was there from the earliest days, and offers a personal look behind the scenes at the tech and the minds developing it. But this book isn't only a look back at the past; it is also a glimpse of what's to come. Kilday reveals how emerging map-based technologies including virtual reality and driverless cars are going to upend our lives once again. Never Lost Again shows us how our worldview changed dramatically as a result of vision, imagination, and implementation. It's a crazy story. And it all started with a really good map."--From the publisher.

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