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Key, Stephen.
Subjects
New business enterprises -- Management.
Entrepreneurship.
Inventions.
Inventions -- Marketing.
Browse Catalog
by author:
Key, Stephen.
by title:
One simple idea for ...
by call number:
658.11 K44o
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Key, Stephen.
New business enterprises -- Management.
Entrepreneurship.
Inventions.
Inventions -- Marketing.
MARC Display
One simple idea for startups and entrepreneurs : live your dreams and create your own profitable company /
Stephen
Key
.
by
Key
,
Stephen
.
McGraw-Hill, c2013.
Call #:
658.11 K44o
Subjects
New business enterprises -- Management.
Entrepreneurship.
Inventions.
Inventions -- Marketing.
ISBN:
9780071800440 (hbk. : acid-free paper)
0071800441 (hbk. : acid-free paper)
Alternate title:
1 simple idea for startups and entrepreneurs
Description:
xviii, 234 p. ; 24 cm.
Notes:
Includes index.
Contents:
Introduction -- Opportunities for inventor-entrepreneurs in the twenty-first century -- Do you have what it takes? -- Keep it simple -- Watch your back -- Ready, set, launch! -- Flip the switich -- Power marketing made simple -- Winning and losing at retail -- Managing the monster.
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