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Kennedy, Mark, 1957-
Subjects
Social responsibility of business.
Corporations -- Public relations.
Corporations -- Moral and ethical aspects.
Corporate governance.
Strategic planning
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Kennedy, Mark, 1957-
by title:
Shapeholders : busin...
by call number:
658.408 K36s
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Kennedy, Mark, 1957-
Social responsibility of business.
Corporations -- Public relations.
Corporations -- Moral and ethical aspects.
Corporate governance.
Strategic planning
MARC Display
Shapeholders : business success in the age of activism /
Mark
Kennedy
.
by
Kennedy
,
Mark
,
1957-
Columbia University Press, c2017.
Call #:
658.408 K36s
Subjects
Social responsibility of business.
Corporations -- Public relations.
Corporations -- Moral and ethical aspects.
Corporate governance.
Strategic planning
ISBN:
9780231180566 (cloth alk. paper)
023118056X (cloth alk. paper)
Description:
281 p. ; 24cm.
Bibliography:
Includes bibliographical references and index.
Contents:
Introduction -- Shapeholders -- Social activists -- Media -- Politicians -- Regulators -- Align with a purpose -- Anticipate -- Assess -- Avert -- Acquiesce -- Advance common interests -- Assemble to win -- Pope Francis, a CEO worth emulating.
Summary:
Today, all it takes is one organizational misstep to sink a company's reputation. Social media can be a strict ethical enforcer, with the power to convince thousands to boycott products and services. While executives are stuck on appeasing stakeholdersstockholders, employees, and consumersshapeholders, with no stake in a companyregulators, the media, and social and political activistsare working hard to curb what they see as bad practice. Companies ignore these groups at their own peril.
Other authors:
Columbia Business School Publishing
Holds:
0
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Item type
Status
Central Library
Adult Nonfiction
658.408 K36s
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