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Item Information       More Content     More by this author     Kelly, Lois 1955-     Subjects     Communication in marketing.     Marketing.     Browse Catalog     by author:      Kelly, Lois 1955-       by title:      Beyond buzz : the ne...       by call number:      658.8 K292L     Search the Web     Kelly, Lois 1955-     Communication in marketing.     Marketing.       MARC Display

Beyond buzz : the next generation of word-of-mouth marketing / Lois Kelly. by Kelly, Lois 1955- AMACOM, c2007. Call #: 658.8 K292L Subjects Communication in marketing.   Marketing. URL856 Table of contents only ISBN:  9780814473832 (hardcover) 0814473830 (hardcover) Description:  x, 228 p. : ill. ; 24 cm. Bibliography:  Includes bibliographical references (p. 213-220) and index. Holds:  0   Copy/Holding information No Item Information

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