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Search engine optimization : your visual blueprint for effective Internet marketing / by Kristopher B. Jones.

by Jones, Kristopher B.

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Web search engines.

Internet marketing.

Search engines.

Internet searching.

Visual read less, learn more.

9781118551745 (pbk.)

1118551745 (pbk.)

304 p. : ill. ; 24 cm.

Includes index.

"Search engine optimization (SEO) is an ever-growing and powerful form of online marketing that allows business to grow in a faster, more cost-effective way by increasing traffic and visibility to a Web site. This updated resource remains the only book of its kind to take a visual approach to the essential component of maximizing the effective marketing strategies that SEO provides. Packed with more than 600 screen shots, top Internet marketing expert Kristopher Jones explores search-engine marketing principles such as keyword generation, on-site optimization specifically regarding Web site structure, internal linking, URL structure, and content creation, and much more. * Presenting the only known book on the market that takes a visual approach to the powerful and growing form of SEO marketing * Covers the increasing role of social media Web sites as well as the convergence that is occurring between paid and organic search-engine marketing * Offers you a strong foundation for developing successful SEO strategies * Search Engine Optimization: Your visual blueprint for effective Internet marketing, Second Edition captures the immense potential of SEO and delivers it to you in a visually understandable way."--From publisher.

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