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Item Information   Copy / Holding Information     Booklist Review     Library Journal Review     More Content       More by this author     Johnson, Christopher, 1963 Oct. 12-     Subjects     English language -- Style.     English language -- Rhetoric.     Browse Catalog     by author:      Johnson, Christopher, 1963 Oct. 12-       by title:      Microstyle : the art...       by call number:      808.042 J66m     Search the Web     Johnson, Christopher, 1963 Oct. 12-     English language -- Style.     English language -- Rhetoric.       MARC Display

Microstyle : the art of writing little / Christopher Johnson. by Johnson, Christopher, 1963 Oct. 12- W. W. Norton & Co., c2011. Call #: 808.042 J66m Subjects English language -- Style.   English language -- Rhetoric. ISBN:  9780393077407 (hardcover) 0393077403 (hardcover) Edition:  1st ed. Description:  viii, 246 p. : ill. ; 22 cm. Notes:  Includes index. Summary:  A branding consultant explains how to craft miniature messages such as headlines, titles, sound bites, brand names, domain names, and slogans that grab attention, communicate effectively, and stick in the mind, focusing each chapter on a particular tool. Holds:  0   Copy/Holding information Location Collection Call No. Item type Status   Central Library Adult Nonfiction 808.042 J66m Adult books Checked in Add Copy to MyList

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