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Why fonts matter / Sarah Hyndman.

by Hyndman, Sarah.

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Virgin Books, 2016.

Type and type-founding -- Psychological aspects.

Type and type-founding.

Graphic design (Typography)

9780753557235 (pbk.)

144 pages : illustrations (chiefly colour) ; 22 cm

Includes bibliographical references and index.

"Discover the power of fonts to influence your decisions, alter your perceptions, stir your emotions and change how you understand the world. We interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make? The science and the art behind how fonts influence you. Why certain fonts or styles evoke particular experiences and associations. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. They're hidden in plain sight, they trigger memories, associations and multisensory experiences in your imagination. Fonts can alter the meanings of words right before your very eyes. See what personalities fonts have, and what they reveal about your personality. Explore how you respond to fonts emotionally and can make fonts work for your message. Be amazed that a font has the power to alter the taste of your food."--Provided by publisher.

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