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You don't have to be a shark : creating your own success / Robert Herjavec, with John Lawrence Reynolds.

by Herjavec, Robert, 1962-

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St. Martin's Press, 2016.

Persuasion (Psychology)

Success in business.

Reality television programs -- Biography.

Television personalities -- Canada -- Anecdotes.

9781250092236 (hc.)

Alternate title:

You do not have to be a shark : creating your own success

viii, 272 pages ; 22 cm.

"Many people assume that effective sales ability demands a unique personality and an aggressive attitude. It's not true, and Robert Herjavec is proof. Known as the "Nice Shark" on the reality TV show Shark Tank, Robert Herjavec is loved by viewers, who respond to his affable nature. He has developed an honest and genuine approach to life and selling that has set him apart from his cut-throat colleagues, and rewarded him with wealth. This book transcends pure sales technique and teaches "non-business people" what they need to know in order to sell themselves successfully. In order to achieve our goals, we need to be able to communicate with others, position ourselves and even look the part. Robert's philosophy is simple: Great salespeople are made, not born, and no one achieves success in life without knowing how to sell. The secrets are delivered in a friendly, down-to-earth manner, along with anecdotes and observations to support the hard-nosed advice. Born in Eastern Europe, Robert Herjavec now lives in Burnlington, Ontario. He is the author of Driven and The Will to Win. He appears with other entrepreneurs each week in the reality TV show Shark Tank."--Provided by publisher.

Reynolds, John (John Lawrence)

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