e-branch
Login
My List - 0
Help
Home
My Account/Renew Loans
Community Info
KidSearch
New Catalogue!
Search
Advanced
By Format
By Number
My Searches
Can't Find it?
Find Magazine Articles & more
Problems?
Search:
Title Starts with...
Title Keyword(s)
Author/Performer/Name (Last,First)
Author/Performer/Name Keyword(s)
Subject Starts with...
Subject Keyword(s)
Series Starts with...
Series Keyword(s)
Anyword/Anywhere
List Name Keyword(s)
Refine Search
> You're searching:
Halifax Public Libraries
Item Information
Copy / Holding Information
Choice Review
Table of Contents
More Content
More by this author
Juon, Catherine.
Subjects
Internet marketing.
Marketing
Webometrics.
Web site development.
Customer relations -- Management.
Browse Catalog
by author:
Juon, Catherine.
by title:
Internet marketing, ...
by call number:
658.872 J95i
Search the Web
Juon, Catherine.
Internet marketing.
Marketing
Webometrics.
Web site development.
Customer relations -- Management.
MARC Display
Internet marketing, start-to-finish / Catherine Juon,
Dunrie
Greiling
& Catherine Buerkle.
by
Juon, Catherine.
Que, c2012.
Call #:
658.872 J95i
Subjects
Internet marketing.
Marketing
Webometrics.
Web site development.
Customer relations -- Management.
ISBN:
9780789747891 (pbk.)
0789747898 (pbk.)
Description:
xxii, 293 p. : ill. ; 23 cm.
Notes:
"Drive measurable, repeatable online sales with search marketing, usability, CRM, and analytics"--Cover.
Includes index.
Contents:
Building a formula for success. Why online sales matter ; What an online sales engine can do ; Building a metrics-driven practice ; Breaking down silos to get the metrics you need -- Building the engine. The audience is listening (What will you say?) ; Putting it all together and selling online ; Making websites that work ; It's all about visibility -- Running the engine. Running the feedback loop ; Special consideration.s for international organizations -- Appendix. TropiCo's state of the web report.
Summary:
"Internet marketing is the fastest, most efficient way to attract profitable new customers - if you run it strategically and systematically. This book shows you how. You’ll discover how to integrate marketing, sales, and operations functions to work together far more effectively, capture the right real-time data for decision-making, and apply it to drive dramatic improvements in performance. Drawing on extensive in-the-trenches experience, the authors help you implement a more iterative, measurable, and repeatable approach to Internet marketing, deliver better-qualified leads, build an online sales engine to track and improve every customer relationship, and, above all, grow profits!"--Provided by publisher.
Other authors:
Greiling
,
Dunrie
(
Dunrie
Allison)
Buerkle, Catherine.
Holds:
0
Copy/Holding information
Location
Collection
Call No.
Item type
Status
Cole Harbour Public Library
Adult Nonfiction
658.872 J95i
Adult books
Checked in
Add Copy to MyList
Horizon Information Portal 3.24_8902M
© 2001-2013
SirsiDynix
All rights reserved.