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Item Information       More Content     More by this author     Green, Fraser, 1956-     Subjects     Fund raising.     Nonprofit organizations -- Finance.     Browse Catalog     by author:      Green, Fraser, 1956-       by title:      Iceberg philanthropy...       by call number:      361.763 G795i     Search the Web     Green, Fraser, 1956-     Fund raising.     Nonprofit organizations -- Finance.       MARC Display

Iceberg philanthropy : unlocking extraordinary gifts from ordinary donors / Fraser Green, Beth McDonald, Jose van Herpt. by Green, Fraser, 1956- FLA Group, c2007. Call #: 361.763 G795i Subjects Fund raising.   Nonprofit organizations -- Finance. ISBN:  9781419669910 (pbk.) 1419669915 (pbk.) Description:  186 p. : ill. ; 23 cm. Contents:  1. "It's a jungle in here" -- 2. The old give and take -- 3. Where were you on July 13, 1985? -- 4. Subconscious giving: emotion and impulse -- 5. The 'ordinary' donor below the waterline -- 6. Iceberg philanthropy frontier -- 7. Finding prospects -- 8. First principles -- 9. Major gift strategy: direct marketing tactics -- 10. Talking Jacqueline's talk -- 11. Getting to second base -- 12. Measure twice, cut once -- 13. "I won't tell a soul" -- Conclusion. Other authors:  McDonald, Beth, 1944- Van Herpt, Jose, 1960- Holds:  0   Copy/Holding information No Item Information

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