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What is your one sentence? : how to be heard in the age of short attention spans / Mimi Goss.

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Prentice Hall Press, 2012.

Public speaking.

Oral communication.

xix, 251 p. ; 18 23 cm.

Includes bibliographical references and index.

Your "one sentence" is that irreducible part of your message that you want your audience to remember. A good sentence stops people in their tracks. It surprises them. It makes them think. And in today's age of information overload and short attention spans, getting your point across is more important and more difficult than ever. What Is Your One Sentence? will help you be a better communicator-fast. Mimi Goss teaches her unique One Sentence Method, which shows you how to distill your message into one sentence that captures your listeners' attention, moves your ideas forward, focuses the problem, and helps you achieve your goals.

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