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Coolfarming : turn your great idea into the next big thing / Peter Gloor.

by Gloor, Peter A. (Peter Andreas), 1961-

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American Management Association, c2011.

Creative ability in business.

Technological innovations -- Management.

New products -- Management.

Alternate title:

x, 226 p. : ill. ; 24 cm.

Includes bibliographical references and index.

"In Coolfarming, you'll discover how to grow your own trends by creating an environment where COINs flourish; then--once a product has become established--extend the creative pool into a Collaborative Learning Network, or CLN, whereby a targeted group of interested people are brought in to learn the basics of the product, make suggestions for improvements, point out deficiencies, and push the idea forward." "When this feedback gets incorporated, things get really interesting, expanding the process further outward to a Collaborative Interest Network (CIN) that encompasses thousands or even millions of users, building what hopefully turns into a loyal fan base...and virtually guaranteeing the success of the idea." "Featuring real-life examples from Linux to the Twilight series, from Procter & Gamble to Apple, Coolfarming lets you in on the practical, step-by-step processes that will allow you to successfully cultivate the kind of swarm creativity that generates hot new trends...and then push them over the tipping point to commercial success."--Book Jacket.

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