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Fromm, Jeff.
Subjects
Young adult consumers -- Attitudes.
Generation Y -- Attitudes.
Target marketing.
Consumer behavior.
Success in business.
Browse Catalog
by author:
Fromm, Jeff.
by title:
Marketing to millenn...
by call number:
658.834 F932m
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Fromm, Jeff.
Young adult consumers -- Attitudes.
Generation Y -- Attitudes.
Target marketing.
Consumer behavior.
Success in business.
MARC Display
Marketing to millennials : reach the largest and most influential generation of consumers ever / Jeff Fromm and
Christie
Garton
.
by
Fromm, Jeff.
AMACOM, American Management Association, 2013.
Call #:
658.834 F932m
Subjects
Young adult consumers -- Attitudes.
Generation Y -- Attitudes.
Target marketing.
Consumer behavior.
Success in business.
ISBN:
9780814433225
0814433227
Description:
xv, 202 p. : ill. ; 24 cm.
Bibliography:
Includes bibliographical references (pages [179]-191) and index.
Summary:
" "Marketing to Millennials "is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully."--From publisher.
Other authors:
Garton
,
Christie
.
Holds:
0
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Woodlawn Public Library
Adult Nonfiction
658.834 F932m
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