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Ellwood, Mark.
Subjects
Shopping.
Consumer education.
Sales promotion.
Selling -- Psychological aspects.
Coupons (Retail trade)
Prices -- Psychological aspects.
Consumer behavior.
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by author:
Ellwood, Mark.
by title:
Bargain fever : how ...
by call number:
640.73 E47b
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Ellwood, Mark.
Shopping.
Consumer education.
Sales promotion.
Selling -- Psychological aspects.
Coupons (Retail trade)
Prices -- Psychological aspects.
Consumer behavior.
MARC Display
Bargain fever : how to shop in a discounted world /
Mark
Ellwood
.
by
Ellwood
,
Mark
.
Portfolio/Penguin, c2013.
Call #:
640.73 E47b
Subjects
Shopping.
Consumer education.
Sales promotion.
Selling -- Psychological aspects.
Coupons (Retail trade)
Prices -- Psychological aspects.
Consumer behavior.
ISBN:
9781591845805 (hc.)
1591845807 (hc.)
Description:
viii, 278 p. ; 24 cm.
Bibliography:
Includes bibliographical references (pages 267-268) and index.
Contents:
Your brain on sales -- Couponmania -- Purchase history -- How the other half saves -- "Let's make a deal" or you'll never pay retail again -- Discountphobia : the mainstays of never marking down -- The world on sale : bargaining at the bazaar and other stories -- The future of bargain fever.
Summary:
An investigation into the phenomenon of bargain hunting and the competition between buyers and sellers traces the evolution of promotional pricing and sale discounts, exploring the impact of negotiable pricing on markets, the machinations of price consultants and the growing empowerment of consumers.
Holds:
0
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Item type
Status
Central Library
Adult Nonfiction
640.73 E47b
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