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Item Information   Copy / Holding Information     Table of Contents     More Content       More by this author     Edson, John, 1966-     Subjects     Apple Computer, Inc.     Product design.     Customer services.     Marketing.     Browse Catalog     by author:      Edson, John, 1966-       by title:      Design like Apple : ...       by call number:      658.5752 E24d     Search the Web     Edson, John, 1966-     Apple Computer, Inc.     Product design.     Customer services.     Marketing.       MARC Display

Design like Apple : seven principles for creating insanely great products, services, and experiences / John Edson with Ernest Beck. by Edson, John, 1966- Wiley, 2012. Call #: 658.5752 E24d Subjects Apple Computer, Inc.   Product design.   Customer services.   Marketing. ISBN:  9781118290316 1118290313 Description:  192 p. : col. ill. ; 22 cm. Notes:  Includes bibliographical references and index. Summary:  "Implement the same principles that shaped Apple's approach to design Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--from the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer. Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience. Offers behind-the-scenes stories from current and recent Apple insiders. Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results Delivers how-to lessons across design, marketing, and business strategy Bridging creativity and commerce, this book will show you to how to truly Design Like Apple"--From publisher. Other authors:  Beck, Ernest. Holds:  0   Copy/Holding information Location Collection Call No. Item type Status   Alderney Gate Public Library Adult Nonfiction 658.5752 E24d Adult books Checked in Add Copy to MyList

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