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Item Information   Copy / Holding Information     Publisher Weekly Review     More Content       More by this author     Ecko, Marc.     Subjects     Ecko, Marc.     T-shirt industry -- United States.     Clothing trade -- United States.     Businessmen -- United States -- Biography.     Branding (Marketing)     Entrepreneurship.     Browse Catalog     by author:      Ecko, Marc.       by title:      Unlabel : selling yo...       by call number:      338.7687 E19u     Search the Web     Ecko, Marc.     Ecko, Marc.     T-shirt industry -- United States.     Clothing trade -- United States.     Businessmen -- United States -- Biography.     Branding (Marketing)     Entrepreneurship.       MARC Display

Unlabel : selling you without selling out / Marc Ecko. by Ecko, Marc. Touchstone, 2013. Call #: 338.7687 E19u Subjects Ecko, Marc.   T-shirt industry -- United States.   Clothing trade -- United States.   Businessmen -- United States -- Biography.   Branding (Marketing)   Entrepreneurship. ISBN:  9781451685305 1451685300 Description:  290 p. : ill. (chiefly color) ; 24 cm. Summary:  "One of the most provocative entrepreneurs of our time, who started Ecko Unltd out of his parents' garage and turned it into a media empire, Marc Ecko reveals his formula for building an authentic brand or business. Marc Ecko began his career by spray-painting t-shirts in the garage of his childhood home in suburban New Jersey. A graffiti artist with no connections and no fashion pedigree, he left the safety net of pharmacy school to start his own company. Armed with only hustle, sweat equity, and creativity, he flipped a $5,000 bag of cash into a global corporation now worth $500 million. Unlabel is a success story, but it's one that shares the bruises, scabs, and gut-wrenching mistakes that every entrepreneur must overcome to succeed. Through his personal prescription for success--the Authenticity Formula--Ecko recounts his many innovations and misadventures in his journey from misfit kid to the CEO. It wasn't a meteoric rise; in fact, it was a rollercoaster that dipped to the edge of bankruptcy and even to national notoriety, but this is an underdog story we can learn from: Ecko's doubling down on the core principles of the brand and his formula for action over talk are all lessons for today's entrepreneurs. Ecko offers a brash message with his inspirational story: embrace pain, take risks, and be yourself. Unlabel demonstrates that, like or not, you are a brand and it's up you to take control of it and create something authentic. Unlabel is a groundbreaking guide to channeling your creativity, finding the courage to defy convention, and summoning the confidence to act and be competitive in any environment"--From publisher. Holds:  0   Copy/Holding information Location Collection Call No. Item type Status   Bedford Public Library Adult Nonfiction 338.7687 E19u Adult books Checked in Add Copy to MyList

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