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Item Information   Copy / Holding Information     Table of Contents     More Content       More by this author     Klaff, Oren.     Subjects     Selling -- Psychological aspects.     Persuasion (Psychology)     Browse Catalog     by author:      Klaff, Oren.       by title:      Flip the script : ge...       by call number:      658.85 K63f     Search the Web     Klaff, Oren.     Selling -- Psychological aspects.     Persuasion (Psychology)       MARC Display

Flip the script : getting people to think your idea is their idea / Oren Klaff, with Andy Earle. by Klaff, Oren. Portfolio/Penguin, 2019. Call #: 658.85 K63f Subjects Selling -- Psychological aspects.   Persuasion (Psychology) ISBN:  9780525533948 (hc.) Description:  xii, 238 p. ; 22 cm. Summary:  "No one likes being pressured into making a purchase. Over decades of being marketed, pitched, sold (and lied) to, we've all grown resistant to sales persuasion. The moment we feel pressured to buy, we pull away. And if we're told what to think, our defenses go up. These days, it's just not enough to make a great pitch. That's why Oren Klaff says it's time to throw out the old playbook on persuasion."--From publisher. Other authors:  Earle, Andy. Holds:  0   Copy/Holding information Location Collection Call No. Item type Status   Central Library Adult Nonfiction 658.85 K63f Core Collection - Adult Checked in Add Copy to MyList

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