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YouTube marketing for dummies / by Will Eagle, YouTube brand & marketing strategist.

by Eagle, Will.

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For Dummies, 2019.

658.872 E11y 2019

YouTube (Electronic resource)

Internet marketing.

9781119541349 (pbk.)

xiii, 368 p. : ill. ; 24 cm.

Includes index.

Part 1: Getting started with YouTube marketing. -- Part 2: Advertising campaigns on YouTube -- Part 3: Planning your content strategy -- Part 4: Making videos for ad campaigns and content -- Part 5: Working with YouTube channels -- Part 6: Measuring success -- Part 7: The part of tens.

"All eyes are on your message when you know how to market effectively on YouTube! But this highly valuable yet complex medium can be a bit intimidating. Fear not -- this book is written for you, the marketer. Whether you're part of a major marketing department or an entrepreneur who wears every hat, here's what you need to know to plan your YouTube marketing campaign, navigate the various advertising options, develop a content strategy to support your goals, and measure your success. You'll even get advice on making that video!" -- Back cover.

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