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Christensen, Clayton M.
Subjects
Creative ability in business
Customer services
Success in business
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Christensen, Clayton M.
by title:
Competing against lu...
by call number:
658.4063 C554c
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Christensen, Clayton M.
Creative ability in business
Customer services
Success in business
MARC Display
Competing against luck : the story of innovation and customer choice / Clayton M. Christensen, Taddy Hall, Karen Dillon, and
David
S
.
Duncan
.
by
Christensen, Clayton M.
Harper Business, c2016
Call #:
658.4063 C554c
Subjects
Creative ability in business
Customer services
Success in business
ISBN:
9780062435613 (hc)
Edition:
1st ed.
Description:
xix, 262 p. : 24 cm.
Notes:
Includes index.
Contents:
Section I: An introduction to jobs theory -- Chapter 1: The milk shake dilemma -- Chapter 2: Progress, not products -- Chapter 3: Jobs in the wild -- Section 2: The hard work--and payoff--of applying jobs theory -- Chapter 4: Job hunting -- Chapter 5: How to hear what your customers don't say -- Chapter 6: Building your résumé -- Section 3: The jobs to be done organization -- Chapter 7: Integrating around a job -- Chapter 8: Keeping your eye on the job -- Chapter 9: The jobs-focused organization -- Chapter 10: Final observations about the theory of jobs.
Summary:
"The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen and his co-authors have the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights. After years of research, Christensen has come to one critical conclusion: our long held maxim that understanding the customer is the crux of innovation is wrong. Customers don t buy products or services; they "hire" them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does."--Jacket
Other authors:
Hall, Taddy
Dillon, Karen (Editor)
Duncan
,
David
S
.
Holds:
0
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Central Library
Adult Nonfiction
658.4063 C554c
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Sackville Public Library
Adult Nonfiction
658.4063 C554c
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