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Leave your mark : land your dream job, kill it in your career, rock social media. / Aliza Licht ; foreword by Donna Karan.

by Licht, Aliza.

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Grand Central Publishing, 2015.

Career development.

Vocational guidance.

Social media -- Marketing.

9781455584147 (hc.)

1455584142 (hc.)

xxii, 259 pages ; 22 cm.

Part I: Landing your dream job. Finding the right career path ; Getting experience when you have no experience ; Writing a killer cover letter and rock-solid resumé ; Sucking your internship dry ; Nailing your first interview ; Scoring your first business card -- Part II: Killing it in your career. Going for the promotion and the raise ; Surviving people and politics ; Shifting gears and getting ahead ; Text-message speak and other ways to ruin your chances -- Part III: Rocking social media. The making of DKNY PR GIRL and half a million followers ; Revealing fashion's biggest Twitter secret ; Being socially savvy ; Social media damage control -- Part IV: Creating the brand of you. Being your own publicist ; Casting yourself in a new leading role ; When you get to the top, don't be an asshole ; Making cocktails count ; Presenting like a pro.

"Aliza Licht - global fashion communications executive, known to her legion of Twitter fans as DKNY PR girl - tells her story, complete with The Devil Wears Prada moments and insider secrets. Drawing from her own experiences, she shares personal and professional guidance for people just starting their careers and for people who are well on their way. With an emphasis on communicating and building your personal brand, Aliza is your guide to the contemporary working world, where personal and professional lines are blurred and the most important thing you can have is a strong sense of self"--Provided by publisher.

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