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42 rules for creating WE / edited by Judith E. Glaser, foreword by Angela Ahrendts.

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Superstar Press, c2009.

Corporate culture.

Organizational behavior.

Communication in organizations.

Interpersonal relations.

9781607730484 (pbk.)

1607730480 (pbk.)

Alternate title:

Forty-two rules for creating WE

xvi, 145 p. : ill., ports. ; 22 cm.

"The Creating WE Institute"--Cover.

Includes bibliographical references (p. 134-135).

"For 200,000 years, human beings have moved back and forth between I-Centric and We-Centric societies. Time and again, we've seen the "I to WE" pendulum swing. Yet, history has shown us that societies that prospered, withstood adversity, and created real and lasting advancements understood the power of Creating WE. Currently, most organizations today operate in an "I" paradigm... 42 Rules for Creating WE offers new insights from thought leaders in neuroscience, organizational development, and brand strategy, introducing groundbreaking practices for bringing the spirit of WE to any organization, team or cause... 42 Rules for Creating WE is written by The Creating WE Institute, an international group of critical thinkers with multi-disciplinary expertise, who have come together to harvest new forms of engagement and innovation in the workplace. The Creating WE Institute's mission is bring a spirit of WE to organizations currently operating as a group of I's."--Publisher description.

Glaser, Judith E.

Ahrendts, Angela.

Creating We Institute.

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