e-branch
Login
My List - 0
Help
Home
My Account/Renew Loans
Community Info
KidSearch
New Catalogue!
Search
Advanced
By Format
By Number
My Searches
Can't Find it?
Find Magazine Articles & more
Problems?
Search:
Title Starts with...
Title Keyword(s)
Author/Performer/Name (Last,First)
Author/Performer/Name Keyword(s)
Subject Starts with...
Subject Keyword(s)
Series Starts with...
Series Keyword(s)
Anyword/Anywhere
List Name Keyword(s)
Refine Search
> You're searching:
Halifax Public Libraries
Item Information
Copy / Holding Information
Table of Contents
More Content
More by this author
Crawford, Liz.
Subjects
Consumer behavior.
Customer loyalty.
Internet marketing.
Success in business.
Browse Catalog
by author:
Crawford, Liz.
by title:
The shopper economy ...
by call number:
658.8342 C899s
Search the Web
Crawford, Liz.
Consumer behavior.
Customer loyalty.
Internet marketing.
Success in business.
MARC Display
The shopper economy : the new way to achieve marketplace success by turning behavior into currency /
Liz
Crawford
.
by
Crawford
,
Liz
.
McGraw-Hill, c2012.
Call #:
658.8342 C899s
Subjects
Consumer behavior.
Customer loyalty.
Internet marketing.
Success in business.
ISBN:
9780071787178
0071787178
Description:
xx, 250 p. : ill. ; 24 cm.
Bibliography:
Includes bibliographical references (p. 231-238) and index.
Summary:
"Consumers today are armed with a wealth of content--price comparisons, reviews, and even online inventory data--and this is good news for marketers, because these tools empower consumers, making them into shoppers who are more willing than ever to interact with your brand . . . but for a price. The value of these shoppers' attention is soaring, and The Shopper Economy gives you the framework for capturing and monetizing this valuable commodity.
Liz
Crawford
, a leading marketing innovator and consumer behavior analyst, gives a fast-paced and comprehensive look at how the unprecedented availability of information is a boon to brands, because it lets shoppers perform the labor of marketing when they watch and share ads, recommend products, and interact with brands and each other.
Crawford
presents interviews with marketers and shoppers, and case studies of how brands like 7-Eleven, Carnival Cruises, and Kia are using Shopkick, foursquare, and other platforms to stay ahead of accelerating changes in consumer empowerment by encouraging and rewarding everyday activities--entering a store, messaging, recommending, 'Liking,' playing, and more."--Jacket.
Holds:
0
Copy/Holding information
Location
Collection
Call No.
Item type
Status
Central Library
Adult Nonfiction
658.8342 C899s
Adult books
Checked in
Add Copy to MyList
Horizon Information Portal 3.24_8902M
© 2001-2013
SirsiDynix
All rights reserved.