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Phillips, Robbin.
Subjects
Word-of-mouth advertising.
Business referrals.
Marketing.
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by author:
Phillips, Robbin.
by title:
The passion conversa...
by call number:
658.872 P562p
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Phillips, Robbin.
Word-of-mouth advertising.
Business referrals.
Marketing.
MARC Display
The passion conversation : understanding, sparking, and sustaining word of mouth marketing / Robbin Phillips,
Greg
Cordell
, Geno Church and John Moore.
by
Phillips, Robbin.
John Wiley & Sons, Inc., [2013]
Call #:
658.872 P562p
Subjects
Word-of-mouth advertising.
Business referrals.
Marketing.
ISBN:
9781118533338 (hc.)
111853333X (hc.)
Description:
xii, 212 p. : ill. ; 23 cm.
Notes:
Includes bibliographical references (pages 196-197) and index.
Summary:
From the authors of Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements. If you think you are in the marketing business, think again. You're in the people business, and this book teaches you how to get people to fall passionately and madly in love with your organization or cause. How any business can spark and sustain word of mouth marketing. Readers learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations, ultimately impacting the financial success of a business.
Other authors:
Cordell
,
Greg
.
Church, Geno.
Moore, John.
Holds:
0
Copy/Holding information
Location
Collection
Call No.
Item type
Status
Central Library
Adult Nonfiction
658.872 P562p
Core Collection - Adult
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