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Why should I choose you? : answering the most important question in business in seven words or less / Ian Chamandy and Ken Aber with Howard Lichtman.

by Chamandy, Ian, 1959-

HarperCollins Canada, [2015]

Strategic planning.

Business planning.

Organizational effectiveness.

Consumer satisfaction.

Goal (Psychology)

Success in business.

9781443436397 (hc.)

1443436399 (hc.)

252 pages ; 23 cm

"Why should I choose you? That's the question every customer asks when shopping for a car a car, choosing which brand of shampoo to buy, or deciding on an animal hospital. Every product purchase or service provider decision is a choice. And customers make that decision within seconds. Ian Chamandy and Ken Aber's Toronto-based consulting firm helps businesses define their specific promise -- the one thing that sets them apart -- in seven words or less. This helps employees become more innovative and creative, reveals revenue streams you never knew existed, gives employees a newfound sense of purpose that motivates them to contribute at a higher level, and will help you sell faster and more easily because you will inspire, rather than try to convince, customers to buy. Ian Chamandy created branding, marketing and sales strategies for national broadcasters and local TV stations including CBC and YTV. He also designed and executed branding, marketing and communications programs for Loblaws and The Lung Association. He has a BA in social psychology from the University of Waterloo"--Provided by publisher.

Lichtman, Howard.

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