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Klout matters : how to engage customers, boost your digital influence : and raise your klout score for success / Gina Carr, Terry Brock.

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McGraw-Hill, 2013.

Electronic commerce -- Social aspects.

Internet marketing -- Social aspects.

Social media -- Economic aspects.

Online social networks -- Economic aspects.

Influence (Psychology)

Persuasion (Psychology)

9780071827317 PAP

ix, 221 p. : ill. ; 23 cm.

Includes bibliographical references and index.

"Use Klout to expand influence, get more business, and DRIVE PROFITSThe leading social media influence scoring tool, Klout has scored more than 100 million people and companies. Written by two of today's top social media gurus, Klout Matters offers simple-to-use strategies you can begin using right away. It provides specific easy-to-implement strategies that are essential to remain competitive in an increasingly crowded and noisy marketplace. Gina Carr is an entrepreneur, speaker, and marketing consultant who works with thought leaders to leverage social media marketing for more profits, influence, and success. Terry Brock is an internationally recognized speaker and business coach in the areas of marketing and technology"--From publisher.

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