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Broughton, Philip Delves.
Subjects
Selling.
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Broughton, Philip Delves.
by title:
The art of the sale ...
by call number:
658.85 B875a
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Broughton, Philip Delves.
Selling.
MARC Display
The art of the sale : learning from the masters about the business of life /
Philip
Delves
Broughton
.
by
Broughton
,
Philip
Delves
.
Penguin Press, 2012.
Call #:
658.85 B875a
Subjects
Selling.
ISBN:
9781594203329 (hc.)
1594203326 (hc.)
Description:
291 p. ; 25 cm.
Bibliography:
Includes bibliographical references and index.
Contents:
Loose robes -- The pitch -- The soul of a salesman -- I believe -- Leveling -- Art and commerce -- The zen of sales -- Hybrid vigor -- Epilogue : lemonade stand.
Summary:
An analysis of the role of persuasion in everyday life and the qualities of effective salespeople traces the author's international travels to learn the art and science of selling, discussing the importance of a good narrative and the role of sales as social discourse.
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Alderney Gate Public Library
Adult Nonfiction
658.85 B875a
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Central Library
Adult Nonfiction
658.85 B875a
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