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Brito, Michael.
Subjects
Marketing -- Social aspects.
Online social networks.
Internet marketing.
Management -- Social aspects.
Social responsibility of business.
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Brito, Michael.
by title:
Smart business, soci...
by call number:
658.872 B862s
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Brito, Michael.
Marketing -- Social aspects.
Online social networks.
Internet marketing.
Management -- Social aspects.
Social responsibility of business.
MARC Display
Smart business, social business : a playbook for social media in your organization /
Michael
Brito
.
by
Brito
,
Michael
.
Que, c2012.
Call #:
658.872 B862s
Subjects
Marketing -- Social aspects.
Online social networks.
Internet marketing.
Management -- Social aspects.
Social responsibility of business.
ISBN:
9780789747990
0789747995
Description:
xxii, 248 p. : ill. ; 24 cm.
Notes:
Includes index.
Contents:
Human capital, evolved -- Surveying the technology supermarket -- Establishing a governance model -- Embracing the social consumer -- In response to the social customer: social CRM -- Establishment of a measurement philosophy -- How to choose the right vendors, agencies, and technology partners -- Marketing investments in social media -- Creating a comprehensive social media strategic plan -- The rise of customer advocacy -- Ethical bribe: relevant content matters -- Showcasing two examples of a social business: EMC and Intel.
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Central Library
Adult Nonfiction
658.872 B862s
Core Collection - Adult
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