e-branch
Login
My List - 0
Help
Home
My Account/Renew Loans
Community Info
KidSearch
New Catalogue!
Search
Advanced
By Format
By Number
My Searches
Can't Find it?
Find Magazine Articles & more
Problems?
Search:
Title Starts with...
Title Keyword(s)
Author/Performer/Name (Last,First)
Author/Performer/Name Keyword(s)
Subject Starts with...
Subject Keyword(s)
Series Starts with...
Series Keyword(s)
Anyword/Anywhere
List Name Keyword(s)
Refine Search
> You're searching:
Halifax Public Libraries
Item Information
Copy / Holding Information
Publisher Weekly Review
More Content
More by this author
Robertson, David C. (David Chandler)
Subjects
LEGO koncernen (Denmark)
Toy industry -- Denmark -- Management.
LEGO toys -- History.
Educational toys -- Marketing -- Case studies.
Marketing -- Case studies.
Creative ability in business -- Case studies.
Browse Catalog
by author:
Robertson, David C. (David Chandler)
by title:
Brick by brick : how...
by call number:
338.768872 R649b
Search the Web
Robertson, David C. (David Chandler)
LEGO koncernen (Denmark)
Toy industry -- Denmark -- Management.
LEGO toys -- History.
Educational toys -- Marketing -- Case studies.
Marketing -- Case studies.
Creative ability in business -- Case studies.
MARC Display
Brick by brick : how LEGO rewrote the rules of innovation and conquered the global toy industry / David C. Robertson with
Bill
Breen
.
by
Robertson, David C. (David Chandler)
Crown Business, 2013.
Call #:
338.768872 R649b
Subjects
LEGO koncernen (Denmark)
Toy industry -- Denmark -- Management.
LEGO toys -- History.
Educational toys -- Marketing -- Case studies.
Marketing -- Case studies.
Creative ability in business -- Case studies.
ISBN:
9780307951601 (hc.)
030795160X (hc.)
Alternate title:
How LEGO rewrote the rules of innovation and conquered the global toy industry
Edition:
First edition.
Description:
xii, 305 pages, 4 unnumbered pages of plates : illustrations (some color) ; 25 cm.
Notes:
Includes index.
Bibliography:
Includes bibliographical references (pages 295-296) and index.
Contents:
Introduction: When the bricks click -- The seven truths of innovation and the LEGO Group's decline -- Mastering the seven truths of innovation and transforming LEGO.
Summary:
In the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers, to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Robertson reveals how LEGO looked beyond products and learned to leverage a full-spectrum approach to innovation.
Other authors:
Breen
,
Bill
.
Holds:
0
Copy/Holding information
Location
Collection
Call No.
Item type
Status
Central Library
Adult Nonfiction
338.768872 R649b
Adult books
Checked in
Add Copy to MyList
Horizon Information Portal 3.24_8902M
© 2001-2013
SirsiDynix
All rights reserved.