Horizon Information Portal

e-branch

Home

My Account/Renew Loans

Find Magazine Articles & more

The social media bible : tactics, tools, and strategies for business success / Lon Safko, David K. Brake.

View full image

John Wiley & Sons, c2009.

658.800285 S128s

Internet marketing.

Social media -- Economic aspects.

Online social networks -- Economic aspects.

Electronic commerce.

9780470411551 (pbk.)

0470411554 (pbk.)

xviii, 821 p. : ill. ; 24 cm.

Includes index.

What is social media? -- The social media ecosystem -- Say hello to social networking -- Everyone's a publisher -- It's not your father's email -- The world of web pages -- The internet forum -- The ubiquitous blog -- The wisdom of the wiki -- A picture is worth a thousand words (photo sharing) -- Talking about the podcast (audio create) -- Got audio? (audio sharing) -- Watch out for vlogs (video create) -- Got video (video sharing) -- Thumbs up for microblogging -- Live from anywhere, it's livecasting -- Virtual worlds, real impact -- Gaming the system: virtual gaming -- RSS, really simple syndication made simple -- Spotlight on search (search engine optimization) -- Marketing yourself (search engine marketing) -- The formidable fourth screen (mobile) -- Let the conversation begin (interpersonal) -- Social networks -- Publish -- Photo -- Audio -- Video -- Microblogging -- Livecasting -- Virtual worlds -- Gaming -- Productivity applications -- Aggregators -- RSS -- Search -- Mobile -- Interpersonal -- The four pillars of social media strategy -- Your social media SWOT analysis -- The ACCESS model -- Evaluate and organize existing resources -- Your implementation plan.

Brake, David, 1966-

Horizon Information Portal 3.24_8902M

© 2001-2013 SirsiDynix All rights reserved.

Horizon Information Portal