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How to persuade : the skills you need to get what you want / Michelle Bowden.

by Bowden, Michelle.

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John Wiley & Sons, Inc., 2022.

650.14019 B784h

Persuasion (Psychology)

Business communication.

9781119891871 (pbk.)

320 p. ; 23 cm.

"Do you want to get to 'yes'? Every day we are faced with moments where we either win or lose. The question is: How persuasive are you? Could you be winning more of the time? In 'How to Persuade,' best-selling author an authority on persuasive presenting in business -- Michelle Bowden -- shows you the research-proven techniques to master the art of persuasion in any situation -- whether it's securing that next big deal, convincing your manager to hit 'approve,' or even winning an argument with your friends. Through real-world examples and engaging activities, this book shows you how to transform your weaknesses into strengths. You'll build your own personalised plan to move people from 'no' to 'yes' -- every time. Learn how to: Recognise and improve your persuasive strengths and weaknesses ; Build undeniable likeability and trust to compel people to action Arouse passion and enthusiasm for your ideas ; Win that next big pitch ; Persuade anyone, anywhere, anytime ; In 'How to Persuade,' you'll learn all the practical skills, tips and actions you need to get exactly what you want."--From the publisher.

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