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Everything I know about business I learned from the Grateful Dead : the ten most innovative lessons from a long, strange trip / Barry Barnes.

by Barnes, Barry.

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Business Plus, 2011.

658.4012 B2612e

Grateful Dead (Musical group)

Strategic planning.

Social media -- Economic aspects.

Success in business.

9780446583800 (pbk.)

xxx, 222 p. ; 22 cm.

Includes bibliographical references and index.

Lesson 1. Master strategic improvisation : how the Dead learned to plan and act at the same time -- Lesson 2. Live your values : how the Dead did well by doing good -- Lesson 3. Be kind to your customers : how the Dead offered superior value -- Lesson 4. Share your content : how the Dead exploited the power of 'free' -- Lesson 5. Create a business tribe : how the Dead collaborated with the Deadheads -- Lesson 6. Insource : how the Dead learned do-it-yourself business -- Lesson 7. Innovate constantly : how the Dead stayed on the cutting edge -- Lesson 8. Transform through leadership : how Jerry Garcia inspired greatness in the Dead -- Lesson 9. Share the power : how the Dead encouraged employees to lead -- Lesson 10. Exploit the experience economy : how the Dead kept it real.

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