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Item Information       Table of Contents     More Content     More by this author     Baggott, Chris.     Subjects     Internet marketing.     Electronic mail systems.     Browse Catalog     by author:      Baggott, Chris.       by title:      Email marketing by t...       by call number:      658.872 B144e     Search the Web     Baggott, Chris.     Internet marketing.     Electronic mail systems.       MARC Display

Email marketing by the numbers : how to use the world's greatest marketing tool to take any organization to the next level / Chris Baggott ; with Ali Sales. by Baggott, Chris. John Wiley & Sons, c2007. Call #: 658.872 B144e Subjects Internet marketing.   Electronic mail systems. ISBN:  9780470122457 (cloth) 0470122455 (cloth) Description:  ix, 294 p. ; ill. ; 24 cm. Notes:  Includes index. Contents:  Introduction : By the numbers : what's it all about? -- What is marketing's goal? -- Is email the perfect marketing tool? -- What's wrong with email? -- Subscriber engagement : what matters? -- Building a killer database -- Segmenting for relevance -- Finding or creating relevant content -- The role of email in viral and word-of-mouth marketing -- Analytics that matter -- Testing against your goals -- Using surveys, forms, and other feedback tools -- Triggers, transactions, and integration -- Are you a spammer?. Holds:  0   Copy/Holding information No Item Information

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