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Item Information   Copy / Holding Information     Booklist Review     Table of Contents     More Content       More by this author     Ammerman, William, 1967-     Subjects     Marketing.     Artificial intelligence.     Machine learning.     Predictive control.     Business intelligence.     Browse Catalog     by author:      Ammerman, William, 1967-       by title:      The invisible brand ...       by call number:      658.800285 A518i     Search the Web     Ammerman, William, 1967-     Marketing.     Artificial intelligence.     Machine learning.     Predictive control.     Business intelligence.       MARC Display

The invisible brand : marketing in the age of automation, big data, and machine learning / William Ammerman. by Ammerman, William, 1967- McGraw-Hill, 2019. Call #: 658.800285 A518i Subjects Marketing.   Artificial intelligence.   Machine learning.   Predictive control.   Business intelligence. ISBN:  9781260441253 (hc.) Alternate title:  Marketing in the age of automation, big data, and machine learning Description:  xiv, 298 p. : ill. ; 24 cm. Bibliography:  Includes bibliographical references and index. Summary:  "Marketers are harnessing the enormous power of AI to drive unprecedented results. The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns, all in real time. What's next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact. The Invisible Brand provides an in-depth exploration of the risks and rewards of this epochal shift, while delivering the information and insight you need to stay ahead of the game. Renowned technologist William Ammerman draws from his decades of experience at the forefront of digital marketing to provide a roadmap to our data-driven future. You'll learn how data and AI will forge a new level of persuasiveness and influence for reshaping consumers' buying decisions. You'll understand the technology behind these changes and see how it is already at work in digital assistants, recommendation engines and digital advertising. And you'll find unmatched insight into how to harness the power of artificial intelligence for maximum results. As we enter the age of mass customization of messaging, power and influence will go to those who know the consumer best. Whether you are a marketing executive or concerned citizen, The Invisible Brand provides everything you need to understand how brands are harnessing the extraordinary amounts of data at their disposal--and capitalizing on it with AI."--From publisher. Holds:  0   Copy/Holding information Location Collection Call No. Item type Status Due Date   Sackville Public Library Adult Nonfiction 658.800285 A518i Adult books Checked out Jul 19, 2024 Add Copy to MyList

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