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Item Information       More Content     More by this author     Adams, R. L.     Subjects     Google -- Marketing.     Search engines -- Marketing.     Internet marketing.     Internet advertising.     Web search engines.     Web site development     Web sites -- Design.     Browse Catalog     by author:      Adams, R. L.       by title:      SEO 2016 : learn sea...       by call number:      658.872 A2162s     Search the Web     Adams, R. L.     Google -- Marketing.     Search engines -- Marketing.     Internet marketing.     Internet advertising.     Web search engines.     Web site development     Web sites -- Design.       MARC Display

SEO 2016 : learn search engine optimization / R.L. Adams. by Adams, R. L. R.L. Adams, published by CreateSpace, c2015. Call #: 658.872 A2162s Subjects Google -- Marketing.   Search engines -- Marketing.   Internet marketing.   Internet advertising.   Web search engines.   Web site development   Web sites -- Design. ISBN:  9781512275063 (pbk.) Alternate title:  Search engine optimization 2016 Learn search engine optimization 2016 Description:  247 pages : ill. 22 cm. Summary:  A guide to SEO in today's competitive search environment. Do you have what it takes to rank your site at the top of Google's search results? Have you been frustrated by the level of difficulty posed in competing with other well-established websites for the those coveted first-page listings? There are over 200 ranking factors involved in Google's current search algorithm. Your current strategy for SEO might be outdated, or just flat-out wrong. The main reason for the recent changes: to increase relevancy. Google's mission is to provide the most relevant search results at the top of its searches, in the quickest manner possible. The field of SEO has been changing, all led by Google's onslaught of algorithm adjustments that have decimated and razed some sites while uplifting and building others. Since 2011, Google has made it its mission to hunt out and demote spammy sites that sacrifice user-experience, focus on thin content, or simply spend their time trying to trick and deceive their way to the top of its search results. At the same time, Google has increased its reliance on four major components of trust, that work at the heart of its search algorithm: Trust in Age. Trust in Authority. Trust in Content. Relevancy. Learn just how each of these affects Google's search results, and just how you can best optimize your site and content to ensure that you're playing by Google's many rules. These recent algorithm adjustments have shaped and forever changed the search engine landscape. So what does it take to rank your site today? You have to earn trust - Google's trust that is. But, what does that take? There are certainly ways to navigate the stormy online waters of Google's highly competitive search. Uncover just what it takes to rank your website at the top of Google's search engine results. Holds:  0   Copy/Holding information No Item Information

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