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Solis, Brian
Subjects
Branding (Marketing)
Internet marketing.
Customer relations.
Web sites -- Design.
Browse Catalog
by author:
Solis, Brian
by title:
X : the experience w...
by call number:
658.827 S687x
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Solis, Brian
Branding (Marketing)
Internet marketing.
Customer relations.
Web sites -- Design.
MARC Display
X
: the
experience
when
business
meets
design
/ Brian Solis.
by
Solis, Brian
John Wiley & Sons, 2015.
Call #:
658.827 S687x
Subjects
Branding (Marketing)
Internet marketing.
Customer relations.
Web sites --
Design
.
ISBN:
9781118456545
Description:
246 p. : col. ill. ; 20
x
25 cm.
Summary:
"In his new book
X
: The
Experience
When
Business
Meets
Design
bestselling author Brian Solis shares why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succeed. In
X
, he shares why the future of
business
is experiential and how to create and cultivate meaningful experiences. This isn’t your ordinary
business
book. The idea of a book was re-imagined for a digital
meets
analog world to be a relevant and sensational
experience
. Its aesthetic was meant to evoke emotion while also giving new perspective and insights to help you win the hearts and minds of your customers. And, the
design
of this book, along with what fills its pages, was done using the principles shared within."--From publisher.
Holds:
0
Copy/Holding information
Location
Collection
Call No.
Item type
Status
Central Library
Adult Nonfiction
658.827 S687x
Core Collection - Adult
Checked in
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