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Item Information   Copy / Holding Information     Library Journal Review     Table of Contents     More Content       Subjects     Brand name products.     Trademarks.     Logos (Symbols)     Browse Catalog       by title:      World's greatest bra...       by call number:      658.827 W927     Search the Web     Brand name products.     Trademarks.     Logos (Symbols)       MARC Display

World's greatest brands : an international review / by Interbrand. Wiley, 1992. Call #: 658.827 W927 Subjects Brand name products.   Trademarks.   Logos (Symbols) URL856 Publisher description ISBN:  0471572837 Description:  256 p. : ill. Notes:  Includes index. Summary:  By focusing on over 300 of the world's leading trademarks, Interbrand provides an overview of the brand arena. Industries covered range from automobiles to financial services. Describes what makes each brand powerful and how each is differentiated from its competitors on a brand-by-brand basis. Also explores branding trends in different industries and countries. Other authors:  Interbrand (Firm) Holds:  0   Copy/Holding information Location Collection Call No. Item type Status   Central Library Non-Circulating Reference 658.827 W927 Non-circulating Shelved in Reference Add Copy to MyList

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