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Item Information   Copy / Holding Information     Choice Review     Publisher Weekly Review     More Content       More by this author     Sachs, Jonah.     Subjects     Marketing -- Social aspects.     Internet marketing.     Brand choice -- Psychological aspects.     Storytelling -- Psychological aspects.     Consumers -- Psychology.     Social media -- Economic aspects.     Browse Catalog     by author:      Sachs, Jonah.       by title:      Winning the story wa...       by call number:      658.802 S121w     Search the Web     Sachs, Jonah.     Marketing -- Social aspects.     Internet marketing.     Brand choice -- Psychological aspects.     Storytelling -- Psychological aspects.     Consumers -- Psychology.     Social media -- Economic aspects.       MARC Display

Winning the story wars : why those who tell--and live--the best stories will rule the future / Jonah Sachs. by Sachs, Jonah. Harvard Business Review Press, c2012. Call #: 658.802 S121w Subjects Marketing -- Social aspects.   Internet marketing.   Brand choice -- Psychological aspects.   Storytelling -- Psychological aspects.   Consumers -- Psychology.   Social media -- Economic aspects. ISBN:  9781422143568 (hc.) 1422143562 (hc.) Description:  viii, 264 p. : ill. ; 24 cm. Bibliography:  Includes bibliographical references (p. 243-249) and index. Summary:  The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior great stories. You'll discover how brands like Old Spice, Nike, and Occupy Wall Street created and sustained massive viral buzz. Holds:  0   Copy/Holding information Location Collection Call No. Item type Status   Alderney Gate Public Library Adult Nonfiction 658.802 S121w Adult books Checked in Add Copy to MyList

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