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Item Information   Copy / Holding Information     Table of Contents     More Content       More by this author     Imbriano, Lou.     Subjects     Marketing.     Creative ability in business.     Consumer satisfaction.     Customer services.     Browse Catalog     by author:      Imbriano, Lou.       by title:      Winning the customer...       by call number:      658.802 I32w     Search the Web     Imbriano, Lou.     Marketing.     Creative ability in business.     Consumer satisfaction.     Customer services.       MARC Display

Winning the customer : turn consumers into fans and get them to spend more / Lou Imbriano, Elizabeth King. by Imbriano, Lou. McGraw-Hill, c2012. Call #: 658.802 I32w Subjects Marketing.   Creative ability in business.   Consumer satisfaction.   Customer services. ISBN:  9780071775267 0071775269 Description:  xxi, 214 p. ; 24 cm. Notes:  Includes index. Bibliography:  Includes bibliographical references and index. Contents:  The marketing playbook : marketing operations are your foundation -- Transactional vs. relationship marketing model -- Consumer affinity : making fans of your customers -- Building revenue-generating extensions -- Relationship architecture -- D.E.L.I.V.E.R.S -- The ten commandments of relationship-building -- Creating memorable moments -- The revenue game -- Build, don't sell -- Revenue generation : the new business funnel -- Don't spike the ball on the five-yard line. Other authors:  King, Elizabeth. Holds:  0   Copy/Holding information Location Collection Call No. Item type Status   Alderney Gate Public Library Adult Nonfiction 658.802 I32w Adult books Checked in Add Copy to MyList

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