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Win bigly [sound recording] : persuasion in a world where facts don't matter / Scott Adams.

by Adams, Scott, 1957-

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Penguin Audio, p2017.

COMPACT DISC 303.342 A217w

Trump, Donald, 1946- -- Psychological aspects.

Persuasion (Psychology)

Truthfulness and falsehood.

Social psychology.

Cartoonists -- United States -- Anecdotes.

9780525523017 (Book on CD)

[sound recording] :

8 compact discs (9 hr.) : digital ; 12 cm.

Read by the author.

"From the creator of the Dilbert comic strip, a look at the strategies Donald Trump used to persuade voters to elect the most unconventional candidate in the history of the presidency, and how anyone can learn his methods for succeeding against long odds. Scott Adams - a trained hypnotist and a lifelong student of persuasion - predicted Trump's win, doing so a week after Nate Silver put Trump's odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation. Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We're hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech - a hand gesture here, a phrase there - and if the right buttons are pushed, we irrationally agree with the speaker and invent reasons to justify that decision after the fact. The point isn't whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting. A must-read if you care about persuading others in any field - or if you just want to resist persuasion from others."--Provided by publisher.

Adult books on CD.

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