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The imagination muscle : where good ideas come from (and how to have more of them) / Albert Read.

by Read, Albert.

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Constable, 2023.

Active imagination.

English essays -- 21st century.

9780349134789 (hc.)

Alternate title:

Where good ideas come from (and how to have more of them)

x, 304 p. : ill., gen. tables ; 23 cm.

"In this insightful and life-affirming book, Albert Read puts the imagination back at the forefront of our lives. Not merely a nebulous concept reserved for artists and creatives, it is a muscle - an essential faculty of the mind to be trained and developed over a lifetime. It is boundless in its potential, infinitely rewarding and central to human achievement. Spanning pre-historic times through to the twenty-first century, [the book] explores the genesis of ideas - from Thomas Edison's serial embracing of failure to Jane Jacobs' vision of how we should build cities together; from Steve Jobs' approach to office design to the Japanese concept of Ma. Touching on art, music, film, literature, science and entrepreneurship, this book examines how the imagination has evolved - in shape, power and pace - through the millennia. Albert Read reveals how we can harness the imagination in our day-to-day lives and why, in the new Age of Technology, it is more pressing than ever that we do so. Discover where to find ideas, how to foster skill in observation and connection, and how to be more attentive to the fluxes of our own minds. After all, as Read expertly outlines, the imagination is our supreme gift, our biggest opportunity, our greatest source of fulfilment and our most vital asset for the future."--From publisher.

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