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Penenberg, Adam L.
Subjects
Viral marketing.
Online social networks -- Economic aspects.
Electronic commerce -- Marketing.
Business -- Computer network resources.
Browse Catalog
by author:
Penenberg, Adam L.
by title:
Viral loop : from Fa...
by call number:
303.4833 P398v
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Penenberg, Adam L.
Viral marketing.
Online social networks -- Economic aspects.
Electronic commerce -- Marketing.
Business -- Computer network resources.
MARC Display
Viral
loop
: from
Facebook
to
Twitter
,
how
today
's
smartest
businesses
grow
themselves
/ Adam L. Penenberg.
by
Penenberg, Adam L.
Hyperion, c2009.
Call #:
303.4833 P398v
Subjects
Viral
marketing.
Online social networks -- Economic aspects.
Electronic commerce -- Marketing.
Business -- Computer network resources.
ISBN:
9781401323493
1401323499
Edition:
1st ed.
Description:
ix, 274 p. : ill. ; 25 cm.
Bibliography:
Includes bibliographical references (p. [253]-266) and index.
Summary:
From Google to
Facebook
, the author delves into
how
a "
viral
loop
," a situation where using a product means needing to share it with others, can make an online business a success.
Holds:
0
Copy/Holding information
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