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Videocracy : how YouTube is changing the world-- with double rainbows, singing foxes, and other trends we can't stop watching / Kevin Allocca.

by Allocca, Kevin.

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Bloomsbury, 2018.

YouTube (Electronic resource)

Internet videos -- Social aspects.

Information society.

Popular culture.

View Kevin Allocca's TED talk "Why Videos Go Viral."

9781632866745 (hc.)

xv, 335 pages : illustrations ; 24 cm

Includes bibliographical references (pages 308-323) and index.

At the zoo -- Creating entertainment in the Auto-Tune era -- The language of remixing and the pure joy of a cat flying through space -- Some music that I used to know -- The ad your ad could smell like -- The world is watching -- I learned it on YouTube -- Niche: the new mainstream -- Scratching the itch -- Going viral -- What videos do for us -- The new talent.

An exploration of internet video's massive impact on our world. Whether your favorite YouTube video is a cat on a Roomba, "Gangnam Style," the "Bed Intruder Song," an AsapSCIENCE explainer, Rebecca Black's "Friday," or the "Evolution of Dance," how these beloved videos came to be and why they mean more than you might think. YouTube is the biggest pool of cultural data since the beginning of recorded communication, with four hundred hours of video uploaded every minute. (It would take you more than sixty-five years just to watch the vlogs, music videos, tutorials, and other content posted in a single day!) This activity reflects who we are, in all our glory and ignominy. As Allocca says, if aliens wanted to understand our planet, he'd give them Google. If they wanted to understand us, he'd give them YouTube. Allocca lays bare what YouTube videos say about our society and how our actions online - watching, sharing, commenting on, and remixing the people and clips that captivate us - are changing the face of entertainment, advertising, politics, and more. Via YouTube, we are fueling social movements, enforcing human rights, and redefining art - a lot more than you'd expect from a bunch of viral clips. Kevin Allocca is Head of Culture and Trends at YouTube.

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